Califano, G.
About
Giovanbattista Califano, Ph.D., is a behavioural scientist at the University of Naples Federico II. He studies how sensory cues, AI-generated imagery, and information framing shape food perception and consumer choice. Feel free to reach out: info@califano.xyz.
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Research
AI and food imagery, consumer choice modelling, sustainable food systems, crossmodal perception, applied statistics, experimental design.
Teaching
- Research Integrity (2026)
The course aims to provide doctoral students with a foundational understanding of research integrity, promoting awareness of ethical principles, good scientific practices, and responsible conduct across all stages of the research process. - Psychometrics for Consumer Science (2025 – 2026)
This advanced course equips postgraduate students with methodological and applied skills to measure latent constructs shaping consumer preferences, with a special focus on the agrifood sector. - Monday Lab (2025 – 2026)
The laboratory offers graduate students a practical extension of the Marketing & Consumer Science course, combining theory with real-world applications. Through teamwork and RPGs, students apply concepts such as market research, consumer analysis, strategy development, and communication planning to real-world scenarios.
Notes
| Recently posted | ||
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| [1] The latent bias in latent class analysis | 01.06.26 | |
In the news
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| Communications of the ACM (2025) AI in the kitchen |
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| BBC (2024) 'It looks like cat food': The grey goop dreamed up by artificial intelligence |
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| Rolling Stone (2024) AI images may be changing the way we look at food |
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| Daily Mail (2024) Fake food created by AI looks tastier than real dishes, scientists say |
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| Fox Communications (2024) A recipe for success? |
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